Privacy Policy And Cookie Notice

The New Jersey Data Privacy Act (NJDPA) became effective on January 16, 2025, bringing new requirements for businesses that operate in New Jersey or target its residents and meet certain data thresholds. This law impacts privacy policies and cookie policies, emphasizing transparency and consumer rights.

Here's a privacy policy and a website cookie policy disclaimer for Gravesite Care NJ, keeping the NJDPA in mind:

Privacy Policy for Gravesite Care NJ
Effective Date: July 21, 2025

Gravesite Care NJ ("we," "our," or "us") is committed to protecting the privacy of our clients and website visitors in accordance with the New Jersey Data Privacy Act (NJDPA) and other applicable laws. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our services or visit our website, [Your Website Address, e.g., www.gravesitecarenj.com].

1. Information We Collect

We collect information to provide you with our gravesite care services and to improve your experience with us. The types of personal information we may collect include:

Information You Provide Directly:

Contact Information: Name, address, email address, phone number.

Payment Information: Billing address, and if you make online payments, information processed by secure third-party payment gateways (we do not directly store full credit card details).

Gravesite Details: Information about the gravesite location (cemetery name, plot number), name(s) of the deceased, and any specific requests or instructions for care.

Communication Content: Records of your correspondence with us (e.g., emails, phone calls).

Information Collected Automatically (Website Usage Data):

Device and Usage Information: IP address, browser type, operating system, referring URLs, pages viewed, time spent on pages, and other interaction data. This is often collected through cookies and similar technologies (see our Cookie Policy below).

Sensitive Data: We generally do not collect "sensitive data" as defined by the NJDPA (e.g., racial or ethnic origin, religious beliefs, health information) unless it is voluntarily provided by you and directly relevant to the service requested (e.g., if a specific religious symbol needs care, or a client notes a personal health condition affecting their ability to visit the site themselves). We will obtain your explicit consent if we process sensitive data.

2. How We Use Your Information

We use the information we collect for the following purposes:

To Provide Services: To fulfill your requests for gravesite cleaning, care, floral arrangements, landscaping, and special occasion visits. This includes scheduling, performing the service, and sending you confirmation or progress updates.

Communication: To communicate with you regarding your service requests, appointments, billing, and to respond to your inquiries.

Payment Processing: To process your payments for services.

Service Improvement: To understand how our services are used and to improve our website, services, and client experience.

Marketing (with consent): With your consent, we may use your contact information to send you updates about our services, promotions, or news that may be of interest to you. You can opt out of marketing communications at any time.

Legal Compliance and Protection: To comply with legal obligations, resolve disputes, enforce our agreements, and protect our rights, privacy, safety, or property, and/or that of our affiliates, you, or other third parties.

3. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

Service Providers: We may share information with trusted third-party service providers who assist us in operating our business, such as payment processors, website hosting, and analytics providers. These providers are obligated to protect your information and use it only for the purposes for which we disclose it to them.

Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or subpoena).

Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.

With Your Consent: We may share your information with third parties when we have your explicit consent to do so.

4. Your Rights Under the NJDPA

As a resident of New Jersey, you have certain rights regarding your personal data under the NJDPA. These rights include:

Right to Know/Access: You have the right to confirm whether we are processing your personal data and to access categories of personal data we process, the purpose for processing, and categories of third parties to whom data is disclosed.

Right to Correct: You have the right to request correction of inaccurate personal data we hold about you.

Right to Delete: You have the right to request the deletion of your personal data, subject to certain exceptions (e.g., for legal compliance).

Right to Data Portability: You have the right to obtain a copy of your personal data in a portable and technically feasible format.

Right to Opt-Out: You have the right to opt out of the processing of your personal data for targeted advertising, the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects concerning you. As Gravesite Care NJ does not sell personal data, this primarily applies to targeted advertising if we engage in it. We will also honor universal opt-out mechanisms (UOMs) like Global Privacy Control (GPC) if you have them enabled.

Right to Appeal: If we deny your request to exercise your rights, you may appeal our decision by contacting us at [Your Email Address for Privacy Inquiries]. We will respond to your appeal within 45 days.

To exercise any of these rights, please contact us at [Your Email Address for Privacy Inquiries] or [Your Phone Number]. We may need to verify your identity before fulfilling your request.

5. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. However, no method of transmission over the internet or electronic storage is 100% secure.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

7. Children's Privacy

Our services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us, and we will take steps to delete such information.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post any changes on this page and update the "Effective Date" at the top. We encourage you to review this Privacy Policy periodically.

9. Contact Us

If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us:

Gravesite Care NJ